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PRIMARK — FARRELL

Primark’s first foray into a premium men’s collection became the relaunch of Robbie Williams’ range; Farrell. Inspired by his late grandfather, ‘a notable dresser’ therein followed a journey to tell the brand story with the grit and humour it deserved.

The window, digital and bespoke instore area was true to the brand heritage.  

BRAND IDENTITY / RETAIL DESIGN / SEASONAL CAMPAIGN / P.O.S / VIDEO

PHASE TWO — AW/2015

Following the successful launch of Farrell at Primark, a further exploration was required; building upon the brand story and showcasing the latest collection for AW15.

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