PRIMARK — FARRELL
Primark’s first foray into a premium men’s collection became the relaunch of Robbie Williams’ range; Farrell. Inspired by his late grandfather, ‘a notable dresser’ therein followed a journey to tell the brand story with the grit and humour it deserved.
The window, digital and bespoke instore area was true to the brand heritage.
BRAND IDENTITY / RETAIL DESIGN / SEASONAL CAMPAIGN / P.O.S / VIDEO
PHASE TWO — AW/2015
Following the successful launch of Farrell at Primark, a further exploration was required; building upon the brand story and showcasing the latest collection for AW15.