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awkward wolf atelier
PRIMARK — LINGERIE
Primark needed a window and instore campaign
to create awareness of their new co-ordinates range. Launched around Valentine’s but aimed
at empowering women, a beautifully shot campaign followed which really demonstrated the credibility of the value retailer.
SEASONAL CAMPAIGN / ART DIRECTION / P.O.S / VIDEO
PHASE TWO — T-SHIRT BRAS
Following the success of the first phase of the Primark lingerie campaign, phase two required something more vibrant and playful to showcase it's t-shirt bras, with bold separates brilliantly clashed against bright coloured backgrounds.
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